The benefits that lead to high earnings (intelligence, impulse control, conscientiousness, being raised by responsible adults) are also the attributes that lead you to understand and abide by norms that reliably lead to happiness. People who lack those advantages require constant reminders to stick to good norms and good habits and avoid self-defeating blunders. Without these persistent cultural prompts—even if you personally have the requisite knowledge—you can fail to avoid pitfalls and sustain habits you know will make you happier. Everyone knows smoking is bad for you, but there's a reason they put the dead fetus and black lung on cigarette packs.
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