My wife calls me, panicked.
The call is from her number, and her voice is unmistakable- that’s my wife.
‘Babe, our son is hurt. He got in a bike wreck. I’m at the emergency room but they won’t take our insurance and I need cash to get him help. Please send me 3000 dollars as soon as you can, he’s really not doing well.’
Me- ‘Wow, that’s scary. Tell me our passphrase and then I’ll send the money.’
Her (it) - ‘What? What passphrase? This is your wife, our son is hurt. Send the money now!!’
Me- ‘I’ll call you back. I don’t believe that this is my wife. If it is, I’m sorry, but we discussed this.’
The number? Spoofed. Easy to do and there’s no way to tell if a phone number is being spoofed aside from hanging up and calling back to confirm.
The voice? AI generated. Easily done. A few seconds of audio is all it takes to create a realistic audio deepfake.
What can you do?
1) Create a family safe word or passphrase. Ours is definitely not ‘Keep Going’ although we considered it. Discuss the passphrase far away from phones or any recording device. This is as analog as possible. Don’t forget that the trigger for the passphrase is just as important as the phrase itself. So instead of asking ‘what’s the safe word?’ have a separate triggering question. For example, you could say ‘I’m eating banana cream pie’ and this would trigger your spouse to respond ‘purple velvet pillows’ if that’s the safe word.
Make it fun, silly, and easy to remember. And DON’T WRITE IT DOWN.
2) Cognitive security is an essential skill in 2026. Assume every image and video you see online is fake until proven otherwise. Expect scams and spammers, and be pleasantly surprised when it’s not.
3) Figure out a backup communication option with people who you absolutely need to be able to reach. Don’t just rely on a phone number for communication. Have redundant, ideally encrypted methods of communication with family.
What did I miss? I think (hope) Nikita is wrong on the timeframe- agentic bots like Claude bot are impressive but not quite ready to flood the phone lines in just 90 days. But I think it’s going to be a huge problem by the end of the year. I already get dozens of increasingly realistic spam calls and texts daily- it’s only going to get more annoying. Have a plan to keep your family and your finances safe!
Prediction: In less than 90 days, all channels that we thought were safe from spam & automation will be so flooded that they will no longer be usable in any functional sense: iMessage, phone calls, Gmail.
And we will have no way to stop it.
can you confirm that if you never share your email address or phone number with anyone it is unlikely to be flooded with spam? Of course no one could reach you...
Yes, keeping your email and phone number completely private minimizes spam risk, as spammers typically target shared or leaked info. But absolute isolation means no legitimate contacts either, and rare breaches or guessing could still happen.
Dunno but the phone I bought my daughter a few weeks ago in Hong Kong, private number, never shared, phone never left the house, is already getting six or seven spam calls a day. My guess is some random calling till the database gets a ring and then it goes on a list somewhere.
