One way it is done.
Matt Van Swol
matt_vanswol
For years, I thought I was reading the news. I have never been more wrong. I was reading carefully crafted, completely fictional stories. They choose the heroes. They scripted the villains. ..and I bought it. Let me show you the playbook that tricked me for years... 🧵
Step 1: The Casting Call This is perhaps the most insidious of all the steps... where editors decide which story is even WORTH telling you. It’s how “the story” starts before a word is written or a show is filmed. A story is picked because it's a “stand in” for a larger point.
Step 2: Framing the Character Once the media decides WHICH story to tell, the next move is deciding how to frame the CHARACTERS inside it. This is where the adjectives, labels, and identifiers and HEADLINES do the heavy lifting. A white criminal? The headline screams the
Step 3: Villains & Victims Once the characters are framed, they must now assign sympathy and blame. This becomes the story’s most useful tool: EMOTION It's the lighting and the soundtrack... that beautiful soft light for the "heroes", and the harsh light for their villains.
Step 4: Authority Laundering You’ve been told how to feel. Now they have to make it stick. So in come the "experts"... sprinkled into the story to give credence to the emotions you are feeling. "It's not just you who are feeling this way... ALL the experts say this is wrong
Step 5: Silencing Dissenters (the final step) Once the story has been credentialed and repeated... the next step is to fortify the story from dissenters. The dissenters are always the carriers of "misinformation" and a wave of “explainers,” “debunks,” and "fact-checks," flood
I hope this helps. It’s been almost impossible to explain any of this to anyone who has not lived inside the media echo chamber the way I did. You can’t describe that echo to someone who’s still inside the room. There are millions of smart, kind, amazing people... many of them
@matt_vanswol Well said. It’s all so crafted and produced it’s worse than pro wrestling. Same marks though
@matt_vanswol I think you should write a book about your awakening
@matt_vanswol If you were a conservative on Twitter prior to Elon buying it, you know how true your thread is. One of the first steps is the plan to silence anyone with a different view, which ALL social media platforms did.
@matt_vanswol I'm glad that you've cottoned-on to this.
@matt_vanswol The news has an agenda. That aligns with the far left
@matt_vanswol You now have a voice too spread truth. Thank you for doing just that.
@matt_vanswol The legacy media is ideologically captured (like literally the journalists themselves are activists) Which is why they’re losing trust so quickly. But more need to be aware
@matt_vanswol 💯🙏🏼💯
@matt_vanswol So true
@matt_vanswol Well put. It is so staged and manufactured that it is even worse than pro wrestling. The same audience still falls for it though
@matt_vanswol For YEARS, you thought this? 🤔. It was so apparent, no?
@matt_vanswol Thank you Matt for writing this!
