https://x.com/BrianRoemmele/status/1839014523342323977
"Books and Theories:
Bernays wrote several books, including "Propaganda" (1928) and "Crystallizing Public Opinion" (1923). In these works, he argued that the manipulation of public opinion was necessary in a democratic society where large-scale manipulation was required to sway voters.
He believed that the masses were largely irrational and that their decisions needed to be guided by a small, rational elite who could use propaganda to manage society in ways that were beneficial to all."
I just asked Grok to essay upon the relationships between the theories and techniques of Edward Bernays and commentary I see from posted here on X concerning persuasion (and his book Win Bigly), and here is the long answer I got:
Scott Adams, known for his work on "Dilbert" and his insights into persuasion, often discusses techniques that can be related back to the foundational work of Edward Bernays, widely recognized as the father of public relations. Here's how Adams's writings and X posts might align with or reflect Bernays's theories:
1. **Engineering of Consent**: Bernays coined the term "engineering of consent," which involves shaping public opinion through strategic communication and psychological insights. Scott Adams frequently discusses how narratives are crafted, which can be seen as modern-day engineering of consent. For instance, Adams's mentions of how certain phrases or frames are used by media and politicians to sway public perception echo Bernays's idea of using symbols, slogans, and controlled narratives to influence the masses.
2. **The Invisible Government**: Bernays spoke of an "invisible government" which manipulates public opinion. Adams often critiques how narratives are controlled or manipulated, especially through media, which can be seen as a direct commentary on this concept. Adams's emphasis on how certain narratives become dominant, like his discussions on media hoaxes, aligns with Bernays's observation about the power structures behind public opinion.
3. **Group Psychology and Propaganda**: Bernays utilized Freudian psychology to understand group dynamics, suggesting that masses can be swayed by appealing to their unconscious desires rather than reason. Adams's concept of "mental shelf space" where filling the mind with positive or negative thoughts can influence behavior, touches on similar psychology. He also highlights how collective activity or collective narratives (like his suggestion for neighborhood walks) can unify or divide groups, reflecting Bernays's insights into group psychology.
4. **Techniques of Persuasion**: Bernays was known for using events, symbols, and associating products or ideas with broader societal values or movements. Adams's X posts often dissect how modern persuasion techniques work, like his analysis of political slogans or the use of specific phrases to evoke particular reactions. This mirrors Bernays's strategy of creating associations in the public's mind to sway opinions or behaviors.
5. **Ethical Implications and Awareness**: While Bernays's work was groundbreaking, it also raised ethical questions about manipulation. Adams often brings up the ethical considerations of persuasion, especially in politics, where he critiques how truth can be obscured for political gain. His discussions might not directly criticize Bernays but certainly explore the consequences of such persuasive techniques in today's context, urging awareness and skepticism towards persuasive narratives.
6. **The Role of Media**: Bernays understood the power of media in shaping public opinion. Adams's frequent critiques of mainstream media narratives align with this understanding, emphasizing how media can be used (or misused) to engineer consent or manipulate perceptions, which is a direct application of Bernays's principles in the digital age.
In essence, while Adams's writings and X posts might not directly reference Bernays, they often delve into the practical application and critique of techniques that Bernays theorized about. Adams's work provides a modern lens through which Bernays's theories can be seen in action, especially in the realms of politics, media, and public behavior. Both figures highlight the pervasive influence of persuasion techniques on society, albeit from different eras and with different focuses.
(What do you think Scott? Is any of this on target?)